In a world of chasing reviews & likes, the organic element of marketing has become harder to attain. A Nielsen report finds that 92% of consumers believe suggestions from friends & family more than advertising. Word of mouth marketing does not come easily but the payoff is invaluable.
According to a recent study, word of mouth marketing resulted in 5 times as many sales as paid ads. In a competitive time with access to information at the click of a button, how does one stand out? It is harder than ever to sift through reviews, social media videos and information online. How does one take more control of the buying process?
Start delighting your existing customers.
How do you delight customers?
Think about your own experiences whether it is with a home service company, purchasing a car or even dining out. When you have a positive one, chances are you shared it with a friend or family member. This is a natural action. Something good happens= we want to tell someone. But, keep in mind this works both ways and consumers with negative experiences will talk to even more people about it than those with a positive experience.
Positive word of mouth marketing has a ripple effect and can also lead to growth on multiple platforms:
Social media mentions
Reviews on Google & Yelp
Earned Media
The right word of mouth will improve the performance of your marketing platforms. It goes beyond telling your neighbor- it leads to sharing images and videos on social media, more authentic reviews and the creation of brand ambassadors. But what is the differentiator? The common solution we hear from businesses is “we do great work & treat our customers right and it leads to word of mouth.” Is that enough now?
Satisfied customers are good but delighted customers are great.
There are a lot of businesses in your industry that run smoothly, ask for reviews and have a good online presence. But, how many stand out and are true leaders in the field? Your customers are investing in you, you need to give them a lasting feeling to create an army of brand ambassadors.
Consider truly rewarding them and provide a “feel good” that leaves a lasting impression where they will talk about you even more.
Give your customers something to really talk about like useful gifts.
Take Word of Mouth Marketing to the Next Level
The bare minimum for a successful marketing campaigns is higher than ever in a digital world. There is great value when you:
Engage with your customers online
Create a loyalty program that keeps them coming back
Provide useful information on social media & through email marketing
Ask for reviews
In 2021, the ones that stand out and continue to grow are looking for more ways to make their customers part of a community and go beyond what your competitors are doing. One brand that has succeeded in rewarding their customers with gifts is Sephora & their Free Birthday Gift campaign. All Sephora Beauty Insider Members receive a free gift during their birthday month and also have access to a unique Community with groups, access to exclusive events & more. Members can follow different topics, chat with brands and learn about product information. Sephora has successfully built a community of loyal customers with real relationships to the their brand.
Starting with something like a gift can give your customers that delightful feeling while also including them in your community. When you reward someone, they are far more likely to talk about your business and show off their gifts.
Finding the right path to the best word of mouth marketing is unique to each business but in 2021, you have to be on that path. Community is now more important than ever, both for company culture or for word of mouth marketing.
How will you start building your community and making a real impact with employees & clients? Brandmagnify's wide range of products and marketing experience can help to utilize the power of branded boxes to grow your business.
Would you like to learn more about how we can help get you started? Fill out a contact form and one of our team members will be in touch as soon as possible!
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